Flash disabled in IE 7

I just read here that Internet Explorer 7 will have Flash disabled by default. Gone are the days of the Flash Intro I guess.

Do you know about the 4 second rule?

The following article was recommended from Brian Sinclair a marketing guru who lives and works "down under" in Australia. I read it in his email newsletter that I subscribe to. This BBC article titled Websites face for-second cut-off addresses the wait time consumers will wait before they go to the competition.