According to Stoney deGeyter Articles, who is associate editor over at Search Engine Guide, he recommends not to "SEO" the breadcrumbs. Instead, he mentions to utilize titles and headings for SEO. Breadcrumbs are there to serve the user for the purpose of usability and navigation. Read more about effective use of "breadcrumbing" a site with this great article titled
Quick Tip: Simple Breadcrumb Usage.
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