Mark Collier did a presentation on the importance of blogging by using blogs to "spark conversation" about your products or services. The following are a couple of great articles about why you should be blogging if you own a business.
> Blogging Workshop - SBM Unleashed
> Blogging for Business - SBM Unleashed
And since the search engines, especially Google, prefer "fresh content". Blogs are ideal to help you in your search engine optimization efforts.
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